Sip & Shop (2024)

In July 2024, I was approached to design a marketing campaign for an innovative shopping experience – with a 2 week turn around.

Sip & Shop was a pop-up vintage market that took place at 600T, a speakeasy in Washington, DC. I worked with curator Victoria Yepez (@babyvworld) to create web assets for social media promotion, as well as a large print asset for in-person exposure. We were thrilled with the final pieces and there was a phenomenal turnout.

Software: Illustrator, Photoshop, Dimension

It began with a Pinterest board and a dream…

After the initial consultation, I sorted through the clients visual ideas, vibe expectations and the specific goals of the campaign. We collaborated over several rounds of imagery and arrived at the final “Sip & Shop” destination.

Ideation Process

IRL Signage

Social Media Campaign

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Life is Sweeter: A Proposal